Monday, June 11, 2007

Google AdSense

http://live.pirillo.com/ - What does Chris do for a living? He creates content, and he uses Google AdSense to monetize that content. Thoughtfix in the chat room asked how he could optimize his Google AdSense placement on Ultra Mobile Geek.

There are a few things you can do to really optimize AdSense:

  • Banners generally don't perform as well as ads inside the content. Instead of using a banner, try a rectangle (300x250) inside of the content.
  • Make sure the background of the ad is the same color as the background color of the content.
  • Keep your ad link color the same as your page link color (if your links are blue, make sure your ad links are blue).
  • Remember that Google AdSense, while advertising, can really be seen as "related links" thanks to the contextually relevant links that Google provides.

Do you have any Google AdSense optimization tips?


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